AHREFS is a popular search engine optimization software used to optimize and enhance your website.

Users can join AHREFS by purchasing a subscription, however, now with Webmaster Tools, you are able to access and use certain aspects of the software for free. 

This was a great decision made by the company, which allows more individuals access to the software, which until now, has traditionally been used by online marketing firms.

AHREFS Webmaster Tools has a full-line of optimization features, you can read more about on their blog.

Overall, this is great news for all content creators who want to gain more insight into what is driving consumers to their website and how to better interact with those visitors.